Smallers' true
collaboration
success story.

In the state of Kerala, under the guidance of BIGrowtec, a group of 250 small restaurant owners- most of whom were struggling to make a profit before- decided to take a bold step toward success. They realized that in this competitive world, individuals alone cannot do much. They realized unity and collaborative way was their strength and decided to collaborate in the areas of purchasing, logistics, marketing, and branding. This alliance was a game-changer in the local restaurant industry.

It’s indeed a fact that some restaurants had previously attempted to form such a group on their own, but their efforts were unsuccessful due to a lack of mutual understanding and coordination. Now, the system is managed by a third-party expert team known as BIGrowtec, which specializes in this field.

BIGrowtec implemented and coordinated a cooperative bulk purchasing system for this group, which allowed them to negotiate better prices with suppliers due to their combined purchasing power. This resulted in a significant cost reduction of 20-25% in their purchasing expenses.

In terms of logistics, they shared transportation resources, which not only reduced costs but also minimized their carbon footprint. Their marketing and branding efforts were pooled together under the unified brand, which quickly gained popularity due to its unique concept and the quality of food offered by its member restaurants.

The results were astounding. Sales, revenue, and profit increased by 50-100 percent to each. The ease of doing business improved significantly as the owners could focus more on their culinary skills and customer service rather than worrying about operational challenges.

This group became a well-known brand, synonymous with quality food and excellent service. The best part was that all these benefits were achieved without incurring high costs. The restaurant owners were overjoyed with the success of their collaborative effort and thankful to the BIGrowtec team. Many of them plan to expand their business and start other branches with BIGrowtec's support.

Their story is a testament to the power of collaboration and innovative thinking in the face of challenges. It serves as an inspiration for other small and medium enterprises to explore similar collaborative strategies for growth and success. Of course, the BIGrowtec team helps even small remote businesses to succeed in this way.

Hotels' & Restaurants'
Co-operative and Alliance
for Purchase, Marketing & branding

Today, business alliances or cooperation of small businesses in purchasing, marketing and branding is the non-expensive shortcut to competitiveness and growth. Because Synergy is the big benefit of alliances.

Small businesses like individual hotels, restaurants, resorts, etc are in search of purchase, market, and growth favor alliances. Because these working alliances or co-ops can quickly and inexpensively provide small businesses access to new strategy and technology, expertise, market expansion and diversification, product diversity, distribution, and other capabilities. But, the single most benefit of such alliances is reducing purchase costs by cooperative bulk purchasing. Studies show that businesses that participate in alliances grow faster, increase productivity faster and report higher revenues than those that do not.

Big Benefits

Group purchase reduce costs 20-25%

The cooperative group bulk purchases all essentials direct from sources and supplies all essentials like foods, meats, beverages, packing materials, equipment, etc to member hotels & restaurants- the prices are 20-25% lower than they purchase from loacal market. Restaurant supply service under the alliance is remarkable.

Taste, quality, and dependability – are the foundations of successful restaurants. The group products and services address the whole spectrum of restaurant supplies that you can always get what you need, at the right quality, quantity, and prices, and delivered to your shop doorsteps, right on time!.

Cooked and ready to cook - ready to fry items supply.

Under the group, along with supplying all essentials at its lowest prices, the group centrally produces and supplies 25+ varieties of marinated ready-to-fry meat items is much important and crucial to our member food enterprises' businesses. As a member, It helps even small local restaurants, fast food centers, etc to prepare and serve a variety of new-gen foods, and attract customers, new parties, and parcel orders. These are a few of the best examples of restaurants' cooperation and advantages.

Advertising, promotion & training work.

Member restaurants collaborate on advertising, promotion, and marketing- and appoint designers, social media add managers, marketing managers, etc under and for the group, on cost sharing. This helps all member restaurants to enjoy all professional services for a fraction of the actual cost.

Special Food Events.
Member restaurants host food events, food fests, festival special counters, occasional events, etc where each member participates and displays their items. Due to the involvement of many restaurants at various locations– and good group advertising and marketing – many people attend these events. There is usually music involved and many other activities as well- depending on members' interests.

Training
Moreover, the group's ongoing training and support help even small local restaurants (members) to go to the next level.

Non-expensively & Simply branding.

A strong local brand creates a personality and an identity for each member restaurant. A brand attracts people who are looking for something specific. If the food is good, the brand will help customers remember and recommend the restaurant. Nothing costs to brandize the restaurant in the group or alliance.

Cooperation and alliance occur

Cooperation and alliance occur when small retailers/companies/restaurants work together for the success of their business where they do not believe they have a competitive advantage, and where they believe they can cooperate and share common interests and costs. The long-term business success of restaurants- mainly, small and individual standard restaurants, comes not only from successfully competing with other restaurants but also from working and alliancing with others too- for advantage.

The best example of restaurants' cooperation- look to the Malabar area of Kerala which has several restaurants and food centers- more than 10000+ diverse restaurants in Malabar. They serve Indian, Arabian, Persian, Turkish, American, European, Chinese, etc foods. In this, above 80 percent of restaurants are individual small restaurants. And suppose, in this, 500 individual restaurants make the decision to working alliance and cooperation for convenience, efficiency, and mutual growth - and start to cooperate in all possible ways and start to know a common brand.

When the small and individual retail sector has to change as quickly as it does in today’s market, it’s more important than ever to constantly innovate and look for the next opportunity. One way to do that is by working alliance or cooperation of small individual retailers in the purchase, marketing, and branding.

Smallers' true collaboration success story.